Starting a business has never been easier. Anyone can get online in a matter of a few hours and begin selling products or services. There’s also a whole host of marketing options out there to choose from as well as several billion customers just waiting to buy.
Standing out from the crowd, however, has never been more difficult. How do you grab your customer’s attention? What can you offer them that your competitors aren’t already providing? It’s not always just about having a great product – more often nowadays you need plenty of marketing power too.
Imagine if you could put your customer right in the middle of your shop so they could view what you have on offer via a pc, mobile or a virtual reality (VR) headset.
What if you could show a potential client around your factory without them even setting foot in it? Perhaps you’re a hotel and you want your guests to be able to see their room before they actually arrive or your spa or restaurant facilities?
360 photography is becoming increasingly popular as a marketing tool. Get your design and implementation right and it can effectively answer questions your potential customers might have and bond them to your brand in a way that written or traditional photographic content can’t. And they can do it all from the safety of their own home.
The Big Benefits of 360 Images
Including 360 photography in your web design means you are providing a new dimension that is probably missing from your nearest competitors. Virtual tours can also be used on different platforms such as Facebook, YouTube and VeeR and the options are growing.
360 Content can put everything in context for your business. Rather than listing 6 or 7 different images from different angles, you can put the viewer in charge with 360 video. That could be a virtual tour of your office, conference rooms you may have to hire, a holiday location or something else depending on your business.
How about a 360 view of a concert? What if you could put your customer in a seat at the next Ashes test match or one day international?
One of the key benefits of virtual tours is that they grab attention. No one can resist using the cursor to move around a 360 photo. It’s like being transported into a whole new world. It also shows that you’re business in using the latest technology – you’re modern and pretty forward thinking. That’s a good thing to hang your brand on.
VR is becoming a big part of next generation marketing strategies. Marketers and businesses are just beginning to realise the full potential of this kind of media. Most industry experts believe it is going to be a big part of our future.
As far back as 2016, Google undertook some research that showed 360 ads had a higher click-through rate than standard video ads. Viewers are also more likely to come back to a virtual tour or VR ad to use it again. Another piece of research by MAGNA showed ads which used 360 tech drove more purchase intent and increased the perception that a brand had a unique story to tell.
Create Virtual Tours Today
Allowing your potential customers to get right inside your business from the comfort of their own homes is the perfect way to engage and energise them to buy your product or hire your service. At Panorama Marketing, we can help you develop exciting and unique interactive tours that can be used across a variety of media to promote your business.
If you really want to stand out from the competition, find out what a virtual tour can do for your business.